您的位置:中华显示网 > 新闻动态 > 行业新闻 >

外媒:中国iPhone 5S需求令人失望

编辑:admin 2014-04-08 13:59:36 浏览:620  来源:元器件交易网

外媒:中国iPhone 5S需求令人失望0

  元器件交易网讯 4月8日消息,据外媒报道,分析师称中国iPhone 5S需求疲软,由于售价等问题客户会选择其他设备。

  去年苹果推出iPhone 5S与iPhone 5C,并与中国移动合作希望创造iPhone的份额奇迹。最初iPhone 5C被认为会发挥重要作用,但一次次的报告显示,在新兴市场预期表现良好的iPhone 5C情况令人失望。另一方面iPhone 5S在全球市场表现良好,但在中国市场iPhone 5更吸引客户。

  分析师在与中国的供应商、运营商交流后得出中国iPhone 5S需求相对疲软的结论。不仅因为本地智能机品牌小米等的需求上升,更重要的原因是产品价格:iPhone 5S以合约方式在中国出售,但价格却比美国无锁版还要贵。相对中国消费者的月薪来说,他们会更倾向于本地品牌更有价格竞争力的产品。

  分析师认为中国供应商对苹果的潜力抱有极大的热情,特别是今年的iPhone将有更大的屏幕。大屏iPhone可以有效加速苹果在中国国内的成长,否则将会很难击败本地制造商。(元器件交易网毛毛  译)

  以下为原文:

  An analyst claims vendors and carriers areseeing weak demand for the iPhone 5S, and that customers can simply opting forother devices.

  iphone5s iPhone 5S demand in Chinadisappointing

  Last last year two new iPhones wereunveiled: the iPhone 5S and iPhone 5C. For the time time ever Apple launchedboth smartphones in China on the very day that they went on sale in majorglobal markets, including the U.S. Moreover, the company’s deal with ChinaMobile was expected to do wonders for the iPhone’s market share.

  Initially it was believed that the iPhone5C would play a major part in this, but it didn’t. Time and again there havebeen countless reports of iPhone 5C’s disappointing performance, particularlyin emerging markets like China and India where it was expected to perform well.On the other hand the iPhone 5S did well in the global market, and was just asappealing in China, but perhaps its simply not different enough from itspredecessor to attract more potential customers.

  Brian White, an  analyst at Cantor Fitzgerald has spoken withvarious vendors and carriers in China and has come to the conclusion thatiPhone 5S demand in China is relatively weak. Instead demand is rising forlocally produced smartphones from popular brands like Xiaomi. Price plays amajor part here; iPhone 5S is sold off contract in China, and it costs morethere than it does for an unlocked variant in the U.S. This puts it well beyondthe monthly salaries of many Chinese customers, so its not surprising to seethem turn towards local manufacturers who are aggressively competing on price.

  White says that vendors in China expressgreat enthusiasm around the potential for Apple to launch an iPhone with alarger display this year. The analyst believe that such an iPhone canmeaningfully accelerate Apple’s growth trajectory in the country, or else itwould have a hard time fighting off local manufacturers.

标签:

关注我们

公众号:china_tp

微信名称:亚威资讯

显示行业顶级新媒体

扫一扫即可关注我们