您的位置:中华显示网 > 新闻动态 > 行业新闻 >

库克称iPad渠道库存减少导致其销量停滞

编辑:admin 2014-04-24 12:38:38 浏览:635  来源:元器件交易网

库克称iPad渠道库存减少导致其销量停滞0

  元器件交易网讯  4月23日消息,据外媒报道,苹果iPad上季度销量远远低于预期。它售出了1635万部,但分析师预计约有1900万部。库克在财报会议上称iPad销量停滞是因为减少了其渠道库存。

  从表面上看,1600万听起来很多,但苹果iPad业务增长停滞不前。事实上,上一季度呈负增长。

  所以,到底发生了什么事?

  在今天的财报会议上,苹果CEO库克尽力解释其原因。

  他说,尤其是上个季度,相比去年同期公司减少了iPad渠道库存,所以销售实际上是符合苹果内部高端预期。

  整体上来看,他说,iPad是苹果公司的历史上增长最快的产品。到目前为止,苹果已经售出了2.1亿部。这几乎是同期iPhone销量的2倍。

  库克还了举了一个例子,他援引一项研究称企业里91%的平板电脑都是iPad。

  与此同时,几乎世界500强企业都使用iPad。他还说微软最终发布iPad Office是一个明智之举,这应该有助于企业使用iPad,因为许多企业严重依赖软件。

  事实上,库克表示,微软应该比早些发布iPad Office。库克说,在教育方面,iPad占有95%的市场份额,但目前的挑战是让更多的学校购买增加市场占有率。

  最后,库克仍然相信平板电脑是未来趋势。

  "我相信平板电脑市场将超过个人电脑市场,”他在电话会议上表示。

  (元器件交易网董蕾 译)

  外媒原文如下:

  Apple's iPad sales for last quarter fell far below expectations. It sold 16.35 million of them, but analysts were expecting about 19 million.

  On the surface, 16 million sounds like a lot of iPads, but growth in Apple's iPad business has flatlined. In fact, growth was negative for last quarter. 

  So, what the heck happened?

  On a call with analysts this afternoon, Apple CEO Tim Cook did his best to explain. 

  For last quarter in particular, he said the company reduced its iPad channel inventory compared to the same quarter last year, so sales were actually in line with the high end of Apple's internal expectations.

  Speaking on the iPad business as a whole, Cook made some really interesting points to remain bullish. First, he said the iPad is Apple's fastest-growing product in the company's history. Apple has sold 210 million of them so far, which is almost twice as many iPhones Apple sold in the same period of time.

  Cook also made a strong case for the iPad in the enterprise market. He cited one study that said 91% of tablets activated in the enterprise are iPads. Meanwhile, nearly all Fortune 500 companies use iPads. He also said it was a smart move of Microsoft to finally release Office on the iPad, which should help with enterprise adoption since many businesses rely so heavily on the software. In fact, Cook said Microsoft should've released Office for iPad earlier than it did. 

  In education, Cook said the iPad has a 95% market share, but the challenge now is to get more schools to buy them and gain penetration.

  Finally, Cook still believes tablet computing is the future.

  "I believe the tablet market will surpass the PC market," he said on the call.

标签:

关注我们

公众号:china_tp

微信名称:亚威资讯

显示行业顶级新媒体

扫一扫即可关注我们