元器件交易网讯 4月24日消息,据外媒报道,在
他指出公司专注于产品细节,渴望表现出苹果用户期望的高水平质量。
库克指出,苹果首款MP3播放器、智能手机和平板电脑并非第一个上市的,但是他说,公司发布推出iPhone、iPad和iPod,这是首款“可接受”和“现代化”的智能手机、平板电脑和MP3播放器。
他说:“我们非常关心细节,它花费我们更长时间做这个东西。一直都是这样的,做对产品比抢首发对我们意味着更多。”
库克指出市场上很多公司目标是第一。这可能指的是三星和其不佳Galaxy Gear智能手表。库克表示,苹果用户“想要伟大的、特别伟大的产品,这也是我们想要的。”
库克称,苹果许多让他们兴奋的产品正在路上,但是它还没有准备好揭开帷幕。然而,苹果公司在幕后工作中已经扩大产品范围。
(元器件交易网董蕾 译)
外媒原文如下:
During the question and answer portion of today's financial earnings call, Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company’s attention to detail and its desire to "perform at a really high level of quality" that Apple's customers expect.
Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he said that the company did release the first "acceptable" and "modern" smartphone, tablet, and MP3 player when it launched the iPhone, iPad, and iPod.
"We care about every detail and it takes us a bit longer to do that. That's always been the case," he said. "It means more to us to get it right than to be first."
Cook pointed towards examples in the marketplace where the clear objective was to be first, possibly referring to
According to Cook, Apple has many products in the pipeline that the company is excited about, but it is not yet ready to "pull the string on the curtain." He did say, however, that Apple has expanded the number of things the company is working on behind the scenes.
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