元器件交易网讯  4月28日消息，据外媒报道，土耳其领先的消费电子制造商根德（Grundig）计划进军韩国市场，向三星电子和LG电子发起挑战。

　　根德是德国消费电子产品制造商，但于2007年被土耳其Koc集团收购。它已有80多年的历史，被欧洲市场广泛认可，尤其是德国。

　　该公司计划今年在韩国市场推出包括液晶显示器和发光二极管在内的产品。

　　一些市场内部人士预计，该公司在韩国推出其产品—将会夺取三星和LG为主导的市场份额。

　　根德不仅生产智能电视，也生产高品质音频和家庭影院系统产品，它们都有良好的连接性，卓越的设计。

　　韩国市场是一个相当有吸引力的市场，它可以成为消费电子制造商的临床实验。

　　分析师称，“如果在以三星电子和LG电子主导的韩国市场经营的好，可以增加一个公司的名声和竞争力。”

　　此前，土耳其电视制造商Turan Erdogan也试图进入韩国市场，但因为韩国的非关税壁垒等问题而失败。

　　另外，三星电子消费者电子部门CEO Yoon Boo-keun已经被选为IFA 2014德国柏林国际消费类电子展主题演讲人。该展会将于9月5日-10日举行。

　　柏林国际展览有限公司Messe Berlin CEO在周六的全球新闻发布会上称，“Yoon将是第一个发言人。”

　　（元器件交易网董蕾 编译）

　　外媒原文如下：

　　BELEK, Turkey ― Grundig, the leading consumer electronics maker in Turkey, has unveiled its plans to tap the Korean market, heralding a challenge to Samsung Electronics and LG Electronics.

　　Grundig was a German consumer electronics manufacturer, but was acquired by the Turkish Koc Holding group in 2007.

　　The company could launch its products, including liquid crystal display and light-emitting diode TVs, in the Korean market as soon as this year.

　　“We plan to introduce our products to Korean customers,” said Marc Azad, a director of product marketing and quality at Grundig.

　　The company, which has more than 80 years of history, is widely recognized in the European market, especially in Germany.

　　Some market insiders predict that the company ― when it launches its products in Korea ― would take some of Samsung and LG’s dominant market share.

　　Grundig does not only produce smart TVs but also high-quality audio and home theater systems which feature excellent connectivity and design.

　　“Our products all have a high potential for success in the European market,” said the director, hinting his confidence in other markets including those in Asia.

　　High-end consumer electronics brand Miele is expected to introduce its first robotic vacuum cleaner in Asian markets including Korea.

　　“The robotic vacuum cleaner is scheduled to debut in the European market first in May, and will likely be introduced in Asian markets within this year,” said Stefanie Waibel, Miele’s marketing director.

　　The Korean market is often considered an attractive market, since it can act as a test bed for consumer electronics manufacturers.

　　“Faring well in the Korean market dominated by Samsung and LG can enhance a firm’s reputation and competitiveness,” said a research analyst.

　　Turan Erdogan, the CEO of leading Turkish TV maker Vestel, said his company was prevented from entering the Korean market around five years ago due mainly to the country’s nontariff barriers.

　　“Different from the Japanese market where we could not infiltrate due to strong brand power and the high technology of Japanese firms, we failed to introduce our products in Korea because of nontariff barriers,” the CEO said.

　　He did not clarify what those barriers were.

　　Erdogan said he tried to bring sample TV products by himself to supply to Korean distributors, but because of government regulations, he could not provide them to potential partners.

　　When asked if he wants to try to compete in the Korean market again, he said more research would be required, adding the “the market is too competitive to get into now.”

　　Meanwhile, Yoon Boo-keun, CEO of Samsung Electronics’ consumer electronics business unit, has been selected as the keynote speaker at this year’s IFA.

　　“Yoon will be the first figure who will deliver a speech at the brand new building for the IFA,” Christian Goke, chief executive officer of Messe Berlin, said at the Global Press Conference held on Saturday in Belek, Turkey.

　　The annual press meeting is held every year before the trade show in September.

　　Christian Goke did not go into further details on what Yoon would talk about, but he is expected to discuss technological trends in the TV and household appliance markets, including UHD TVs and the Internet of Things.

　　Yoon will become the first CEO to give a keynote speech at a newly built convention center called the CityCube for the world’s largest trade show, which boasts 90 years of history.

　　The IFA 2014 will be held in Berlin from Sept. 5-10.