元器件交易网讯 5月13日消息，据外媒报道，英伟达挤入芯片供应商大军为智能机和平板提供关键部件，并表示将专注于这一市场。

　　长期以来英伟达的业务核心是为电子游戏量身打造的三维图像渲染设备，近期英伟达的财报中也显示出战略转移的迹象。

　　英伟达CEO黄仁勋称优先考虑移动端面向图像的应用程序反映了公司长期针对个人电脑产品的策略。黄仁勋曾表示，“我们非常专注于视觉计算”。该目标在两年前向更广范围应用，售价249美元的华硕7英寸选用英伟达Tegra芯片并亮相2012年CES（消费电子展）。同年推出的微软Surface平板也采用了英伟达芯片。

　　智能机相对较难突破，竞争对手高通不仅有几十年蜂巢通信经验，还在芯片上加入计算功能。英伟达曾花费3.67亿美元收购英国Icera芯片公司以获取无线技术。

　　去年九月小米选择Tegra 4作为智能机芯片，法国WIKO今年的产品也选择了Tegra 4i。英伟达表示Tegra在汽车应用中已经取得成功。

　　黄仁勋将赌注压在安卓将成为游戏开发者的主要目标，这会推动性能主导的设备热潮，英伟达将脱颖而出。（元器件交易网毛毛  译）

　　以下为原文：

　　Nvidia has been jostling with other chipmakers to supply key components for smartphones and tablets. That’s a toughmarket, and the Silicon Valley company has decided to concentrate on where ithas the most muscle.

　　That would be devices that are especiallytailored for playing videogames, building on the graphics technology forrendering three-dimensional images that has long been at the core of Nvidia’sbusiness.

　　Signs of a strategy shift have beenincreasingly evident in some of the company’s recent statements, includingremarks by Nvidia CEO Jen-Hsun Huang at the company’s annual technologyconference in March.

　　Huang amplified his thinking in aninterview after the release of first-quarter results Thursday.

　　Huang said prioritizing graphics-orientedapplications in mobile devices mirrors the targeted strategy the company haslong used for products like personal computers. “We really focus on visualcomputing problems,” Huang said.

　　The goal seemed broader two years ago.Nvidia’s Tegra chips were selected for some high-profile tablets–including a$249 seven-inch AsusTek model that Huang showed off at the 2012 ConsumerElectronics Show–and Microsoft’s original Surface tablet launched that year.

　　Smartphones were a tougher proposition.Rival Qualcomm, for one thing, has decades of experience in the cellularcommunications technology that often is combined on the same piece of siliconwith calculating functions. (Nvidia spent $367 million to buy the British chipcompany Icera to add wireless technology.)

　　The two biggest smartphone makers,AppleAAPL +1.24% and Samsung, have used Qualcomm’s products for communicationsbut favor their own processor chips.

　　Meanwhile, many other chip makers aretargeting the mobile market, including Intel, MediaTek, BroadcomBRCM +0.67% andMarvell.

　　Not that Nvidia’s broader pitch to themobile market hasn’t paid some dividends. Last September, the fast-growingChinese company Xiaomi selected the company’s Tegra 4 processor for asmartphone. In France, Wiko Mobile earlier this year launched a handset withNvidia’s Tegra 4i chip, which includes LTE wireless capability. Nvidia has alsoshown success in getting Tegra selected for automotive applications.

　　Besides just selling chips, Nvidia hastried to spur interest among gamers with Shield, an unusual portable devicewith a display and game controllers, and a design for a tablet called the TegraNote 7 being brought to market by hardware partners in several countries.

　　Yet the company doesn’t seem eager toparticipate in parts of the market where low prices trump performance.

　　Rather, Huang is betting that Google'sGOOGL+2.24% Android software is going to become a major target for game developers.And that should spur the creation of performance-oriented devices where Nvidiachips can shine.

　　“You are going to see us do some really great things in gaming on topof Tegra,” he said.