元器件交易网讯 4月17日消息,据外媒报道,
300—500万的渠道销售量与HTC的竞争对手相比并没有太多惊喜。三星S4去年一个月的出货量就达到1000万台,而苹果2013年iPhone一周的销量便达到900万台。
HTC美国部总裁接受采访时明确表示HTC自知无法打败苹果、三星这样的巨头,也并不想击败他们。
“我们的目标不是卖最多的手机,而是打造最好的手机和最忠诚的客户基础。”(元器件交易网毛毛 译)
以下为原文:
Shipments of HTC’s new flagship One (M8)smartphone are expected to fall between 3 million and 5 million units in thesecond quarter this year. The phone launched in late March, so Q2 willrepresent the handset’s first full quarter of sales.
This HTC One (M8) sales figure comes from arecent Digitimes report, and it cites the website’s typical unnamed industrysources.
Channel sales of between 3 million and 5million units might not seem terribly impressive compared to the numbers put upby HTC’s top rivals.
But as HTC America president JasonMackenzie made clear during a recent exclusive interview with BGR, HTC knows itcan’t beat giants like Apple and Samsung, and it isn’t trying to beat them.
“The beauty for HTC and for our customers is we’re not trying to beToyota or GM and build these things for super mass production,” Mackenzie said.“Our objective is not to sell the most phones, but to build the best phones andbuild a strong, loyal base.”
关注我们
公众号:china_tp
微信名称:亚威资讯
显示行业顶级新媒体
扫一扫即可关注我们